Market Research: Fashion Q

Fashion Q @ Galleria Mall

Manager- Jamika

After visiting Fashion Q at the Galleria Mall in Henderson I soon realized this store needs help. Their clothes are great for this economy because they are cheap but location is in a “dead zone”. I believe if they made the store more visually pleasing and their employees were more cooperative to customer service we could gather more foot traffic in this store. Their sales seem to be as most of the other stores but sometimes when people or even myself walk in to Fashion Q it seems like a flea market; a color coded flea market.

I conducted already basic research without a survey just to get a feel of how their current customers react to this store. Recorded below are their testimonials:

“Now, I am an extreme fashionista and I prefer name brands, but Fashion Q is not a bad store if you are a gal on a budget. There are very cute clothes that are flattering to many people. In addition their purses and accessories are always following the latest fashion trends! Look cute for less!"(Amanda C, 24, Henderson, NV)

“This store is just ok. A lot of the items are cheaply made. Good place to go if you need a last minute club outfit.” (Gina A, 19, Henderson, NV)

“Best kept secret. This place is great. The store keeps up with the latest styles/fashion and at great prices. I spent a couple of hours in the store last week and only stopped shopping because I had to go somewhere. Cheap prices, but the clothing doesn't look cheap. Just make sure you have a little time to shop around. The salespeople are NOT the friendliest, but there's a lot to choose from.” (Vicki M, 28, Henderson, NV)

“The afternoon manager is rude, uneducated, untrained, no people skills.” (Katylin T, 31, Henderson, NV)

Now that was only 5 personal statements and I can see where these ladies came from. To be able to improve their business and have more customers with stand the walk to Fashion Q I have chosen a type of sampling called non-probability sampling. It is less expensive than probability sampling and in this economy less expensive is golden ticket.

Fashion Q: Non-probability Survey

1. Does the location of a store predict where you will shop?

2. How does the visual aspect affect your shopping?

3. If more promotions were offered would you consider walking to this store?

4. Does color coding heighten your experience?

5. How important is customer service?

6. Does customer service help, hinder or doesn’t matter your experience?

7. How important is great deals?

8. First impressions are important in shopping?

9. Would you tell friends to visit this store?

10. How often do you shop?

11. How often do you shop at Fashion Q?

12. When coming to the mall is this a destination spot?