"The proliferation of new media technologies and devices is empowering people to become their own programmers, develop their own playlists, and create personalized media portals. These changes create an increasingly challenging environment for capturing a greater share of market and monetizing your audience effectively.
How can you extract more value from your content and optimize your ad sales yield? How do you measure the quality of your audience, not just the quantity? How do you adapt to the dynamically changing marketplace in advance of your competitors?
Look to Nielsen to help you understand your viewers or listeners - and your industry - in new and more profitable ways. We invite you to get to know them as consumers and to understand them so completely and deeply that you'll be able to anticipate their next move. Our unmatched media industry expertise and leadership, deep understanding of consumer media consumption and behavior across all platforms, and innovative research and measurement tools position us to help you achieve your goals. We will collaborate with you to develop the right strategies so you can overcome the challenges you face across media today.
Whether your business is movie studios, radio stations, online portals, a new cable network or a local affiliate - Nielsen will provide the insights that let you know more, see what's next and move forward confidently."(http://en-us.nielsen.com/content/nielsen/en_us/industries/media.html)javascript:void(0)
In my own terms for understanding what Nielsen ratings are is generally an effort to determine the audience size and composition of television programming in the United States.
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