New Product Development

Mama’s ‘lil’ Helper Vodka

Calling all shopaholics, workaholics, homemakers, gold-digger’s, all females alike. Even to all you men with a little female warrior in you we are calling to you too! Mama’s ‘lil’ Helper Vodka is here at last. Our Vodka is here to help you in your time of a mood adjustment. We got 5 bottles specifically designed with a look, taste and overall feeling of satisfaction designed for the mood you are in. So come on and try some Spa Day Vodka for when your tootsie’s need a rest, or a little Turned On Vodka for those special nights you are alone with no babies around. We got what you need when you need it. Just try it and see how our ‘lil’ helpers can truly help you!

Executive Summary

Focusing on the bottle design, Mama’s ‘lil’ Helper launched our world famous advertising campaign, using the distinct differences combined with humor to reach out to our clients. Through joint direct sales activities in targeted bars and restaurants (strongly focused on the “hot spots” within a city) Mama’s ‘lil’ Helper will quickly become renowned as the hip helping brand in this community. Our sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the ‘lil’ helper community into their image statement. Through time Mama’s ‘lil’ Helper Vodka will achieve the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Feisty ‘lil’ Helper please”.

Helpful SWOT Analysis

Strengths: M.L.H offers the consumer a drink to go with how they are feeling. With its ultra soothing smooth taste people from all over know which liquor can help soil their days away. Our price is not like our competitors, we make prices for the everyday person that can easily spend a few dollars on themselves even through these hard economic times.

Weaknesses: Certain people may not care for our bottle names, may find them offensive so we need to take into consideration all views on our terminology. Many, many competitors on the market and there brand is already widely known. Also due to the economy certain consumers keep a tight hold on their wallets and may not care to spend even a few dollars on something they really care for.

Opportunities: Promote, promote, promote! Any new events here in Las Vegas any celebrity endorsements we can achieve will greatly help this brand succeed. Keeping our ads in the top magazines here in town will definitely keep the consumers know we are still here and “helping”.

Threats: Even though we have many competitors and to keep a distinct difference between us all will be difficult but the only main threat is ourselves. If we don’t’ get the business, publicity or numbers we need it’s a kink in our system that causes the threat to us. Threats are all internal the way we see it.