In the movie “Big” its not just about a young boy transformed into s “BIG” man, its mainly about product development and researching a specific market to incorporate into the development process.
Josh who was played by Tom Hanks got hired for data processing, but when he just went on a typical day to check out FAO Schwartz Toy Store he was not aware he would have gotten the biggest promotion he had ever heard of. After his boss saw him playing with toys and actually giving honest feedback about certain toys he was promoted to Vice President of Product Development. This film demonstrates where the actual market researchers get their information. By actually going out into the field and observing their clientele and certain products.
By being hands on and gathering specific detailed information their statistics and overall outcome of products and or ideas will have a bigger impact than just assuming if a product will do well and be accepted by the consumers.
One part in this film that I really connected with was when they had a meeting and the one man is talking about statistics and charts and “Josh” is playing with a robot skyscraper, and after the other executive was done with his presentation “Josh” raised his hand to ask a question. This I loved because it showed how he really was a young boy because if he was an actual adult in that environment you wouldn’t raise your hand to speak. But this part I loved was that when “Josh” said he didn’t get it, no one could understand why he didn’t get what was just presented. But after “”josh” explained his way of thinking he got all the other executives thinking like him and you could see their ideas broadened and actual see the new vision for this toy.
It’s really a great film looking at it from a marketing stand point since you think of the ways to conduct your research and you see how certain ideas can work and how they can fail.
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