EOC: Wk 7 Trader Joe's Market Research

Two dollar Tuesday is going a long way at Trader Joe's. No longer is $2 wine sold on only Tuesdays, in actuality $2 wine happens everyday. We use this technic as a gimmick to find new consumers and bring them in. Keeping our current consumers happy as well as new consumers.

1. Would you come into a Trader Joe's if we offered $2 salads on our $2 Tuesday wines?
2. If we offered free wine seminar with a purchase of our $2 wines?
3. How often would you consider coming on Tuesdays to Trader Joe's?
4. Do you buy wine for health reasons?
5. How many bottles of wine do you buy in a week?

EOC: Extra Credit

Top 3 Fashion Retailers:
1. Inditex SA , Spain , Zara-4,445,081
2. Hennes & Mauritz AB , Sweden , H&M-3,289,041
3. Gap Inc. , US , Gap-608,271

EOC: Wk 6 -Nevadans Say Income Tax Cuts Should Stay

One way or another the government will surely find a way to either keep helping the fortunate people and screwing the less fortunate or it will finally hit even or major rock bottom. This article debates whether the income tax should stay but all you ever hear is that its about to expire. Most reports are not giving the full question or answer to how we should go about deciding the solution to this problem.

When first hearing of the tax cuts should stay you would automatically say yes, I want them to stay but what we don’t read is that if they stay the wealthy are making it out alive and richer than ever. In this situation no one is safe or in the right. The government tries every way to screw people. A lot of resources and even the companies that are making the poles are saying that it should stay because if it not only the rich are going to be paying more but every American will be paying more. Other sources say that I shouldn't stay because the rich people are going to be paying low taxes when they don't deserve it, but yet they think only the rich people are going to be affected by this.

I think these polls are useless because the government is going to do what they want in the end and we really will have no say in the matter. It just sucks because we the people feel we have a say but in truth we don’t. Majority rules and most majorities are congressmen and ladies. The people just are the favored votes, not the real votes.

EOC: Reasoning Behind Poll Choices

The reason behind my poll choices comes from my personal thoughts and what I want to see how others interpret my polls and how they answer them. I chose simple topics but topics that certain people debate daily or monthly. I know that I debate cutting my hair then keeping it long. I also change my nail polish every few days or weekly. I just wonder how others thought process works on what could be a simple decision be more monumental that perceived to be.

For me getting my hair cut is a big deal. Not many hairdressers know exactly how to cut curly hair, therefore I have to integrate them and see if they are skilled enough not to mess up my curly locks. Or the most part I have had only one great stylist who could cut my hair to perfection and he unfortunately lives in Orlando.

But I love changing my nail color weekly, and if I have time. I feel it lets me show my personality even though I may not be able to verbally. It’s a great way of expressing yourself and if you are a shy person it lets you have a voice but not an over powering one that might make you feel vulnerable.

BOC: Trens in Men's Hairstyles

Trends in men’s hairstyles have changed so much in the past few years that it’s so hard to keep track. They say women have many mood swings; the same goes for men and hair trends I feel.

You could have the messy look, the foe hawk- not a full hawk but the baby hawk that barely sticks upon your head, you have the sleek sexy look, or the shaved head look with or with out cutouts. I prefer no cutouts, looks better and more mature. But the changes in hair reflect how you the person are feeling and the changes you make reflect your inner personality and beauty. Certain guys I bump into have kept the same hairstyle for years; they are simply afraid of change. Others change their hair every week or month. The simply need the change because to them their “ADD” kicks in and they need a change.

Trends in men’s hair we wouldn’t normally think of as a trend or even consider them a trend but they are, and more and more in fashion we see anything can be considered a trend/fad/or classic inspired look. I personally love the “ADD” trendsetters because they keep the ideas fresh and keep you aware of what is going on in reality not just “fashionality”.

New Product Development

Mama’s ‘lil’ Helper Vodka

Calling all shopaholics, workaholics, homemakers, gold-digger’s, all females alike. Even to all you men with a little female warrior in you we are calling to you too! Mama’s ‘lil’ Helper Vodka is here at last. Our Vodka is here to help you in your time of a mood adjustment. We got 5 bottles specifically designed with a look, taste and overall feeling of satisfaction designed for the mood you are in. So come on and try some Spa Day Vodka for when your tootsie’s need a rest, or a little Turned On Vodka for those special nights you are alone with no babies around. We got what you need when you need it. Just try it and see how our ‘lil’ helpers can truly help you!

Executive Summary

Focusing on the bottle design, Mama’s ‘lil’ Helper launched our world famous advertising campaign, using the distinct differences combined with humor to reach out to our clients. Through joint direct sales activities in targeted bars and restaurants (strongly focused on the “hot spots” within a city) Mama’s ‘lil’ Helper will quickly become renowned as the hip helping brand in this community. Our sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the ‘lil’ helper community into their image statement. Through time Mama’s ‘lil’ Helper Vodka will achieve the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Feisty ‘lil’ Helper please”.

Helpful SWOT Analysis

Strengths: M.L.H offers the consumer a drink to go with how they are feeling. With its ultra soothing smooth taste people from all over know which liquor can help soil their days away. Our price is not like our competitors, we make prices for the everyday person that can easily spend a few dollars on themselves even through these hard economic times.

Weaknesses: Certain people may not care for our bottle names, may find them offensive so we need to take into consideration all views on our terminology. Many, many competitors on the market and there brand is already widely known. Also due to the economy certain consumers keep a tight hold on their wallets and may not care to spend even a few dollars on something they really care for.

Opportunities: Promote, promote, promote! Any new events here in Las Vegas any celebrity endorsements we can achieve will greatly help this brand succeed. Keeping our ads in the top magazines here in town will definitely keep the consumers know we are still here and “helping”.

Threats: Even though we have many competitors and to keep a distinct difference between us all will be difficult but the only main threat is ourselves. If we don’t’ get the business, publicity or numbers we need it’s a kink in our system that causes the threat to us. Threats are all internal the way we see it.

EOC: Wk 4 - Concepts of Marketing Research in movie "BIG"

In the movie “Big” its not just about a young boy transformed into s “BIG” man, its mainly about product development and researching a specific market to incorporate into the development process.

Josh who was played by Tom Hanks got hired for data processing, but when he just went on a typical day to check out FAO Schwartz Toy Store he was not aware he would have gotten the biggest promotion he had ever heard of. After his boss saw him playing with toys and actually giving honest feedback about certain toys he was promoted to Vice President of Product Development. This film demonstrates where the actual market researchers get their information. By actually going out into the field and observing their clientele and certain products.

By being hands on and gathering specific detailed information their statistics and overall outcome of products and or ideas will have a bigger impact than just assuming if a product will do well and be accepted by the consumers.

One part in this film that I really connected with was when they had a meeting and the one man is talking about statistics and charts and “Josh” is playing with a robot skyscraper, and after the other executive was done with his presentation “Josh” raised his hand to ask a question. This I loved because it showed how he really was a young boy because if he was an actual adult in that environment you wouldn’t raise your hand to speak. But this part I loved was that when “Josh” said he didn’t get it, no one could understand why he didn’t get what was just presented. But after “”josh” explained his way of thinking he got all the other executives thinking like him and you could see their ideas broadened and actual see the new vision for this toy.

It’s really a great film looking at it from a marketing stand point since you think of the ways to conduct your research and you see how certain ideas can work and how they can fail.

BOC: BeautifulStranger.tv

BeautifulStranger.tv is a fashion website unlike ones you may have seen before. To me it feels like a “one-stop-shop” to find up-coming trends, celebrity spotlights, blogs, etc. I like the fact this site ranges from one spectrum of fashion to the other. Who fashion targets and who is targeted in fashion.

The videos are not just gender specific so any gender can visit this site. Most people think if it has to do with fashion only females and homosexuals, but really it can be for anyone who enjoys fashion and all that it entails.

Weekly celeb spotlights are a neat idea to have because they are not about a bunch of different celebs that you may get confused on who is doing what. Focusing on one helps you learn about that person, something you may not have know or knew of them and that is a great way to gain knowledge about the industry and the people in it.

They also are keeping up with social networks, by embedding the widgets for Twitter, Facebook, Google, etc. in there site you can have multiple ways of staying connected with this site.

For me the biggest high point is the section on “Trending Report”, because fashion is changing every moment and I like to keep up with most of the new craziness people have come up with that is now supposedly a “trend”. I find it amusing and informative all at the same time. It’s always feels good to have a good laugh now and again and with trend reports you can find just that, because some of the most unbelievable trends are amusing and you wouldn’t think they would be considered a “trend” but sure enough they are; and for me let the laughter begin! For the most part laughter I may be pleasantly surprised.